The Best Way to Introduce Your Company to the World: Export

 

The emphasis companies place on export plays a critical role, both in increasing the company's growth potential and in contributing to the national economy. Export, one of the most important headings of foreign trade, also necessitates being well planned and conducting a good feasibility study. Let's examine the advantages, importance, risks, and other details of export from different perspectives.

 

WHAT IS EXPORT?

Export refers to the sale of a product or service from one country to another in foreign currency and describes the logistic process. It is of great importance for modern economies by providing a flow of foreign currency into the country. Companies increase their profits and can gain a global market share by exporting their products and services to existing or new markets.

So, what makes export so important? Export is a crucial strategy for the growth and competitive strength of a country and companies. The benefits of export to your business can be listed as follows:

• In addition to a company's good performance in the domestic market, entering foreign markets also increases the profit margin.
• Export offers the opportunity to expand market share.
• Excess production capacity can be marketed with export, reducing average unit costs and easily achieving economies of scale.
• Intense competition in international markets encourages exporters to adapt their products to the needs of the market. In this way, advancements are achieved at the level of technological "know-how."
• The adverse effects of seasonal sales fluctuations are reduced thanks to the variety of markets provided by export.
• As the company name and brand are introduced in foreign markets, brand awareness increases, providing more market alternatives.

 

Along with all these advantages, there are some risks brought by export, of course. Fluctuations in exchange rates, non-payment, disputes in contracts, instability due to wars, nationalizations in the target country, and the possibility of the product not being accepted in the foreign market may arise.

 

What Factors Await Companies in the Foreign Market?

Companies may encounter various obstacles and problems when entering foreign markets. These difficulties can arise from the company's financial, administrative, and technical structure, as well as from the country and market to be exported to.

 

Technology and R&D: With the impact of globalization, technological innovations are consumed quickly. Therefore, one method of gaining a competitive advantage is to continuously introduce new products and services to the market.

 

Qualified Staff and Language Problem: Companies wanting to enter foreign markets may not be able to perform effectively due to a lack of skilled personnel. Particularly employing experienced, foreign language-speaking, and competent employees in the fields of export and marketing is an important step to solve this problem.

 

Production Costs: Companies wanting to succeed in international markets primarily need to effectively create a quality-price balance. To achieve this balance, new cost and pricing techniques should be utilized, and the market must be thoroughly analyzed.

 

Transportation- Storage and Distribution: Transporting goods from Turkey to many overseas countries requires very high costs and a long time. Therefore, when planning an export project, transportation opportunities and costs should be carefully researched.

 

Standardization: Standardization is a practice that products must comply within certain limits. Standards ensure a product has an acceptable level of quality, safety, durability, performance.

 

Export Controls: Export controls are internal regulations stemming from national security concerns. They are also controls applied in the transfer of goods, services, or technologies subject to foreign trade, as an international responsibility and cooperation requirement. International embargo decisions, international agreements, and multilateral export control regimes are the basic regulations that make export control mandatory.

 

Competitors and Intensity of Competition: If there are strong and determined competitors in the targeted foreign market, this situation may prevent the targeted product from being sold profitably. Therefore, it is important to examine the conditions of competition in detail. Competitive analysis involves evaluating competitors in the target market.

 

Security - CE Marking: Adding this marking to products signifies that these products have a "Free Circulation Passport" for European Union countries. Companies wishing to add the CE marking to their products must definitely consult an expert.

 

Environment - ISO 14000: One of the most important factors of the global world is the preservation of environmental values. ISO 14000 Environmental Management System standards are published to ensure businesses produce environmentally friendly products and that their products are sensitive to the environment. Companies with these standards can more easily enter international markets. This is because environmental awareness is increasing day by day and consumers prefer environmentally sensitive products.

 

Quality - ISO 9000: To be successful in the global economy, a minimum level of quality assurance system needs to be developed based on competing businesses and countries. Today, many countries require quality certificates for goods and services entering their country in international markets.

 

Culture: Cultural differences are important for international markets. Because culture is a very variable factor and it affects the success of marketing. Therefore, each country's traditions, customs, attitudes, habits, behaviors, population development, distribution, religion, language, race, social classes, family systems, social values, and norms should be considered especially in international marketing.

Country and Company Image: In international marketing, the country image and the company image are very important for companies wishing to enter foreign markets. Factors such as countries' attitudes towards foreign capital, political stability, social peace, and union movements are influential factors in terms of the country image.

 

So, how do you promote your company and your products in foreign markets, achieve global success, and grow? Here's the easiest and most effective formula for export: List of Company!

 

Foreign Trade is Very Easy with List of Company!

 

The best way to buy the products you're looking for in bulk or directly from the manufacturer is List of Company. Through this platform, which attracts more than 60,000 visitors a month, you can easily reach Turkish manufacturers. Leave your request related to the product you're looking for, and communicate directly with manufacturers.. Review the profiles and products of manufacturers in 8 languages. Purchase the highest quality products with List of Company.